Founding Members — The First Ever Cohort
The Lift Lab
A 90-Day Business Accelerator For Lash Lift Artists
Stop running an expensive hobby. Start running a business that pays you what you're worth.
Become a Founding Member — £479A 90-day business accelerator built exclusively for lash lift artists. Not another technique course, a structured system for the business side nobody else teaches.
Most lash artists are technically brilliant but still underbooked and undercharging. Not from lack of skill, from lack of business structure. That's the gap this programme closes.
Is This You?
You know the feeling. Fully trained, genuinely talented, and still watching the diary stay half empty while the bills stack up.
Underbooked?
Gaps in the diary every week. Watching others get fully booked while you wonder why.
Undercharging?
You know you're worth more. The second a client hesitates, you drop the price anyway.
Working, Not Growing?
You're working long days, seeing lots of clients, but your bank balance doesn't reflect your hard work.
I've Lived This
I have been exactly where you are. And I mean exactly.
After I qualified, I practised, I got good, genuinely good, and I still felt like I was treading water. I looked at what everyone else was charging and matched it. I had no idea whether that price was right because I had never actually worked it out.
I didn't understand how to communicate the value of what I was doing. Why my treatments were different. Why my clients should pay more. So they didn't.
I worked long hours for income that didn't reflect my skill. I picked up random clients rather than attracting the right ones. I posted on Instagram and got a few likes and wondered why it wasn't turning into bookings. No systems. No retail income. No membership. No real plan for growth.
What changed everything wasn't a new technique or a better product. It was understanding the business side. Learning how to communicate the value of my work so clients wanted to book in with me over everyone else in my area. Learning how to use marketing to attract clients, not just followers. Building income streams that meant I wasn't starting every month from zero.
I spent 15 years figuring this out. Some of it the hard way.
The Lift Lab is everything I wish I'd had from the beginning.
What You'll Walk Away With
Pricing & Positioning
- Know exactly what to charge
- Communicate value, not just price
- Clients happy to pay more
Content That Books
- A full content day system
- 30 days of posts from 1 session
- No trends, no random posting
Retail Income
- Exclusive Ruthie Belle products
- No big-brand minimum spend
- An income stream that sells itself
Rebooking & Referrals
- A proper rebooking system
- A referral scheme that works
- Predictable diary, predictable income
Membership Income
- Clients on monthly direct debit
- Recurring income, every month
- Never start a month at £0
Your Growth Plan
- A personalised 6-month plan
- Clear next steps after day 90
- Built specifically for you
Your Full 90-Day Curriculum
12 modules across 3 phases. One new module every Sunday night.
Phase 1 — The Foundation
Weeks 1–3Phase 2 — The Bookings Engine
Weeks 4–8Phase 3 — The Premium Brand
Weeks 9–12How It Works
12 video modules, watch in your own time
Weekly live group coaching calls with me
Done-for-you templates, scripts & trackers
A private community of lash lift artists
Certificate of completion
Not left to your own devices. Accountable, supported, every single week.
Key Dates
Imagine 90 Days From Now
- Your diary booked three weeks out, not three days
- Membership payments landing on the 1st, before you've even opened the diary
- Charging £75 without flinching, because you know exactly why you're worth it
- Posting content that brings DMs, not just likes
- Retail income quietly adding up, at every single appointment
That's not hope. That's a system.
Free Ruthie Belle Retail Starter Kit
Everything you need to start retailing to your clients from day one. Included at no extra cost.
Your Investment
This is your invitation to join the first ever cohort of The Lift Lab as a Founding Member — working closely with me before the programme grows.
Only a limited number of Founding Member places are available. Join before doors close.
Secure Your PlaceQuick Questions
How much time does this take each week?
15–20 min modules + 1hr live call. Around 2–3 focused hours a week is enough.
What if I fall behind?
You get 6 months access from the start of the programme. That means after the 90 days you keep access to everything for a further 3 months before access expires — so there's plenty of time to catch up. The weekly live group coaching calls are recorded, and the community is there to support you too.
Is this right for beginners?
This is a business programme, not a technique training. If you're already trained and qualified and seeing clients, you're ready.
Do you guarantee results?
No honest educator can. Results depend on your own input, consistency and how much you implement. This programme gives you the tools. What you build with them is up to you.
I Haven't Seen Anything Like This In Our Industry
I'm genuinely excited about how this can help you level up your business and set you apart as a true lash lift specialist, while hitting the income goals we're all working towards.
Join The Founding Members — £479A limited number of Founding Member places available. Join the first cohort before doors close.
